Built around how your
customers actually search today

At The Interactive Studio we audit your visibility on Google and across the leading generative engines. We work on content, architecture and technical signals so your brand is easier to understand, cite and recommend whenever a potential customer raises a need related to your business.

SEO + GEO

Message

Content and brand

Organisations with years of work in SEO, editorial content and domain authority multiply the return on those assets when they're folded into a GEO strategy. We carry the existing groundwork into a visibility model that runs across traditional search and generative engines, holding the rankings you've already earned while opening up presence in AI answers.

58%

of users have swapped traditional search engines for AI tools when running their searches.

Technology

Technical architecture ready for crawlers and indexers

We audit your existing stack (Next.js, WordPress, Magento, Drupal or any headless CMS) to clear the barriers that hold back classic indexing and the new wave of crawling agents.

Business and data

Take back control of your narrative inside AI answers

When a decision-maker asks ChatGPT, Perplexity, Claude or Gemini about a sector solution or a specific company, the answer pulls from multiple sources and shapes a perception of the brand. That's why we structure your corporate site with schema.org, semantic data and recognisable entities — so the models pull verifiable information that lines up with how the organisation actually positions itself.

Measurement

Know what's working. Stop guessing.

We track how often generative AI cites your company in each model, in what context, against which competitors and with what tone. We cross that data with organic traffic and conversions so you know, sprint after sprint, what's working and what needs adjusting.

A method built for the way real corporate environments work

Every organisation comes with its own architecture, CMS and editorial flows. We adapt the method to that reality and run in short cycles, with clear validation criteria at each stage and a named owner for every delivery. We coordinate with your marketing, IT and product teams to ship improvements without disrupting day-to-day operations on the site, and we document each decision so the organisation keeps control of its own evolution.

01

Full-spectrum audit

We diagnose the corporate site across four axes: technical performance, information architecture, semantic content and competitive positioning in SERPs and generative engines.

02

Strategy and prioritisation

We define a roadmap by impact and effort, tied to your business KPIs: qualified leads, brand visibility, traction in specific markets or traffic to critical sections.

03

Technical and content rollout

We apply the improvements directly on the organisation's CMS, working alongside your internal marketing, IT and product teams to ship schema.org, rewrites and technical upgrades without operational friction.

04

Measurement and continuous evolution

We set up a measurement system that pairs SERP rankings with citations in generative answers and conversions attributed to each channel. We review the data on quarterly cycles, surface emerging opportunities and adjust the roadmap to keep your competitive edge as the algorithms and language models evolve.

Strategic positioning

Get ahead of your competition

Generative engines are reshaping how organisations earn visibility. Brands that structure their content with an eye on how language models interpret it are better placed

to show up in generative answers as the channel matures. Moving first lets you build that presence with room to spare, instead of reacting once the ground is already taken.

Frequently asked questions

SEO optimises your position in traditional search engines like Google or Bing, where the user clicks a result. GEO (Generative Engine Optimization) works to get ChatGPT, Perplexity, Gemini, Claude and other models to cite and link a corporate site inside their answers. Both share the same technical fundamentals, but they call for different editorial work and different approaches to structured data.

AI is already part of how users research, especially for comparisons, recommendations, technical questions and getting a first read on a brand. The conversion may still come later through a different channel, but the consideration was often shaped much earlier in an answer generated by an AI. If your brand isn't there, it loses ground at a stage that matters more every month.

Yes. We work on the CMS and architecture you already have — WordPress, Drupal, Adobe Experience Manager, Sitecore or a headless setup running on Next.js. We identify which moves deliver the most impact without forcing a tech migration. We audit each piece and decide whether it should stay, be optimised, be rebuilt or be retired. The call gets made by cross-referencing traffic data, search intent, GEO opportunity and business fit.

It depends on the volume of pages, the depth of editorial work and the measurement cadence, but we can set out clear ranges from the very first conversation. An SEO/GEO audit with a prioritised action plan has a fixed scope and a fixed price agreed before we start.

Technical and structured-data improvements show effects in weeks. Locking in competitive rankings and citations across generative engines takes between three and nine months, depending on the sector, the domain authority and how often the editorial work gets refreshed.

We combine three measurement layers: classic rankings and organic traffic, brand presence in generative answers (citations, mentions, attribution) and conversions from both channels. We integrate the data into GA4, Looker Studio or whichever business intelligence tool the organisation uses.

Your team can take ownership of continuity and maintenance using the training and documentation we hand over. We also offer a sprint-based collaboration model with named owners on each side. We deliver development-ready technical specs, editorial briefs for the content teams and fortnightly check-ins with the project leads.

A solid SEO/GEO strategy needs simultaneous calls on technical architecture, performance, WCAG 2.2 accessibility, semantic content and structured data. We work all four layers with one team, in a coordinated way — so visibility stops being treated as an extra layer and becomes part of the digital product itself.

Help your customers
find you more easily

We start with an honest audit of where you stand and build
your visibility in search and AI from there — content, structure, authority and measurement.

Meet the team

hello@theinteractive.studio

Trusted by forward-thinking organizations

We partner with leading companies and innovative teams of all sizes to build the digital products that shape their operations, their brand, and their growth

SaaS & Technology 300+ Projects completed over the years. Travel & Hospitality Insurance Real Estate E-commerce & Retail Banking & Fintech Education Deep expertise in tech-heavy industries Energy & Commodities Healthcare & Pharma Education Independent agency since 2008 Telecom & Media Mobility & Automotive

Services trusted by high-performing teams and companies

Tucuvi
ISDI
Alliance Healthcare
Havas
Provincial Council of Málaga
UTAD
Bee Digital
DKV Insurance

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